Public service camapign aimed at highlighting the dangers of fentanyl and the value of carrying Narcan

Timeline: 8 weeks

Narcan is a public service campaign focused on harm reduction. My objective was to offer the audience a solution instead of only instilling fear. I focused my campaign on the importance of carrying narcan and raising awareness surrounding the pervasiveness of fentanyl in many drugs, not just heroin. Fentanyl is almost impossible to detect, but highly lethal. Narcan is one of the simplest and only solutions for someone who is overdosing on opioids. 

The number of young people dying from fentanyl overdoses is growing at an exponential rate. This is especially a problem among children and young adults who are purchasing drugs from dealers via social media. It is usually impossible to know exactly where drugs come from or who manufactured them, but it is important to remain vigilant and educated if you want to be safe.